visual identity, business cards with a finish, website
Year
2026
Link
finanse101.pl
The logotype is set in blackletter — the Aktura typeface. A decision against the category, where everyone reaches for neutral grotesques.
Colour
Red#C10E0E
Paper#FEFAF8
Ink#16110F
Rule#E8DFD7
Type
Aa
Akturalogotype
ABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
Clash Groteskbody text
ABCDEFGHIJKLM abcdefghijklm 0123456789
Front and back of the 85 × 55 mm card. Matte red foil rather than blind deboss, everything on one vertical axis.The opening line: “Understand your money before you sign anything.” The red from the business card comes back in the headline and the buttons.Next projectPatera Auto Spa