Articles
Writing about why some things in a small company cost more than the invoice shows. With numbers and sources, not hunches.
What a brand refresh costs a small business
Concrete ranges: mine and those of six other firms that publish their prices. From 549 PLN for a logo alone to 50 000 PLN at the top of the market — and why a small business almost always needs the middle of that scale.
Read →Why a dated brand costs you customers
A first impression of a company forms in a fraction of a second, and almost half of what people say about a site’s credibility is about its looks. What follows from that for a business that has been doing good work for years behind a sign from another era.
Read →What automation costs in a small company
Real ranges instead of “it depends”: what actually drives the price, when automation does not pay off, and how to work out how many months it takes to return the cost.
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